Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Demand of SEO at Market Places: 

 

“On-demand” marketing, such as Search Engine Optimization (SEO) and Social Media Marketing puts you in front of buyers when they are looking for you, whether in Bend, Oregon or beyond. It ensures that you stay at the top of the collective mind we call the Internet and keep your sales brisk. Granted, a balanced marketing plan will include focused traditional media in its portfolio to complement your SEO strategies. Publications like Cascade Business News effectively target local business and help to build and maintain your brand in your community. But if you don’t have a good SEO strategy in place, you are most likely missing out on a lot of “ready-to-buy” traffic.

A well-designed website with strategic messaging combined with SEO is crucial for reaching your audience when they are ready to buy. SEO improves volume and quality of traffic to your website from the major search engines like Google, Yahoo and Bing via organic search results. Be careful though, as there are a lot of scams and empty promises out there. One-shot strategies and quick fixes can get you penalized on the search engines. A good SEO firm will work to place and keep your website in the upper rankings of search engine results when selected keyword phrases are queried. Intrepid Marketing starts by analyzing the keywords of a client’s site and how highly it ranks when frequently-searched terms are entered into the search engines.

SEO

Future of SEO: 

Five clear facts about the future of SEO that we believe will heavily influence which sites that succeed in the long run.

Fact #1 – Content is king

Fact #2 – Natural backlinks will always win

Fact #3 – Personalized search will be a reality

Fact #4 – Optimization for multiple platforms is key

Fact #5 – Social activity will increase in importance    

So how can you build up a social profile that the search engines will reward? Start by making an effort to spend time on the social networking sites you’re active with every day and reach out personally to your followers. By providing consistent, helpful information, you’ll build a following and begin to see an increase in the number of social shares of your work, making any investment here worthwhile in protecting your site against future changes in the world of SEO. 

 Tags: SEO, Search Engine Optimization, Demand of SEO

Article Writing

Article writing is an easy way to promote your products or services without spending a dime.Articles should be more than 300 words and they should be written around a single subject. The best articles focus on targeted keywords that relate to the industry you work in or the product you are sellingWriting effective articles and putting them on the internet takes a bit of time, but once you set up a system it is very easy to do.

First, you need to understand what an article should contain and how it should be written to be most effective.

Article writing

How to write better articles

There are a few key things to write a better article. To know how to write an article, it is befitting of every ambitious article to follow tips being narrated thus.

Do some mental preparations – This is the root where you can get an inspiration for writing. Every idea germinates from the mind and it is your thinking process that substitutes your idea with practical application of writing. So, do some mental preparations before you pen down to write about something.

You know, Your mental preparations may include thinking, analysis, evaluation, conclusion and then to determination.

Have something to say, not to say something– You should better not write an article if you’ve nothing good to say. Your mind should have in the possession of great materials before you start writing about something.

Choose smart and unique topic– Topically written articles usually catch attention of readers. You must choose smart and unique topic, and this includes making your chosen topic look appealing and attention-grabbing so that it may compel people have a look on your article. Remember, a compelling title is the most important step towards writing better articles.

Make it brief – Brevity is one of the most essential parts that must not be ignored at any cost when it comes to writing an article. Ok - you have selected a good topic, but words-extravagance will lend less credibility to your article than what it deserves. You are not supposed to write something in 500 words which could be said in just 300.

Tonality matters – Pay heed to the voice of what you’ve written about. Unbelievable, but it’s true that words speak the language of your intention, your writing manner and your objective. Means, words convey about you to your readers. So, make your articles sound very friendly and informative. Avoid using expletives.

Highlight major points – You must highlight major points. The highlighted points usually grab attention of your target readers immediately. Also, the highlighted points should be showing relevancy to the whole points of what’s written.

Proofread – This part, beyond any doubt, is extremely important to consider. Proofreading a finished article is the most salient way of improving quality and its informativeness. Aside from helping you fix grammatical mistakes, proofreading will also make your contents sound very intelligent and readable by eliminating non-essential words/sentences. Reading aloud of your written contents is the easiest way to proof your work.

Know your audiences – An article on the topic of ‘ethical hacking’ is totally useless for the audience looking for an article about ‘gardening tips’. You must essentially understand who you write for.

Support your say – That, which can be asserted without evidence, can be dismissed without evidence. You should, therefore, keep it in mind that you support your article with reliable link/s or source/s. It will not only make it interesting to read at, but it will also lend credence on your article in significant gravity.

Benefit of Video Marketing

So, article writing is neither difficult nor easy, it’s just practice, persistence and some key points considered beforehand.

Meanwhile, the type of content you write shows your expertise in that area of writing. Some people are easy at writing health related articles while there are those who can write well over real estate or technical things. Hence, it is good to know which area of writing that you are intrigued with before you make up your mind to write an article. Writing an article about technical thing against your interest for health subjects lacks the spirit of representation and taste.

And, once the articles are published on article sites, they are there forever. You do the work once and then benefit from it for a long time. Article writing is an easy way to promote your products and services. Once you get a system, it becomes easy and even fun when you begin to reap the rewards of your efforts.

Tags: Article, Article Writing, Article writing Tips.

Vedio Marketing

Paradigm shifting technologies are great, but they can have an unfortunate side effect... confusion about new terminology. One such phrase that's currently mired in confusion is "video marketing”. The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service.

There are really only seven different types of video marketing videos. They are:

1. About video
2. Sales video
3. Demo video
4. Promo video
5. Tips and Tricks video
6. Case Studies video
7. Teaser video   

 Those have  their own characteristics of their own. 

Video Marketing Tips

 

Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of "classic" TV advertising with the Internet's most important characteristic, interactivity. 

The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it's less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too. 

video marketing

Benefit of video marketing

 

Video is a gold mine for SEO. It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. 

Video will boost conversion rates. A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. 

Video is easily accessible. There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

 

Video is effective. Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

Video is emotional. Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text.

  

Video Marketing Making Software

Video has become an essential marketing tool. It’s a great way to tell your story, Here are 10 tools that can help you get started. Prezi,You Tube Editor, Camtasia, Animoto,Stoome, GoAnimate,Magistro,Sellamations,Common Craft,ReelSEO. ReelSEO actually isn’t a tool, it’s just the best place to learn about tools like this as well as how to more effectively use video to build your business in general.

By the way, I like YouTube Editor toolmost because it’s free, and because you’re using YouTube to host and stream your videos anyway, it gives you some nice editing capability right in YouTube. You can also add annotations and transcripts to your videos making them more SEO friendly. Moreover YouTube is the second largest search engine (second to Google). YouTube is owned by Google.

Your Related Searches about video marketing:

• Internet Video Marketing
• Online Video Advertising
• YouTube Editor
• YouTube.