Paradigm shifting
technologies are great, but they can have an unfortunate side effect...
confusion about new terminology. One such phrase that's currently mired in
confusion is "video marketing”. The definition of video marketing is not
complex. In fact, it’s rather simple: using video to promote or market your
brand, product or service.
There are really
only seven different types of video marketing videos. They are:
- About video
- Sales video
- Demo video
- Promo video
- Tips and Tricks video
- Case Studies video
- Teaser video
Those have their own characteristics of their own.
Video Marketing Tips
Video communication is an
efficient means of reaching prospective customers, of promoting the
presentation of your products or services. The use of videos on the Internet
brings numerous advantages. It is a great solution with great impact on the
visitor. It combines the advantages of "classic" TV advertising with
the Internet's most important characteristic, interactivity.
The ad becomes thus more
attractive to the Web surfer, who becomes more receptive to what you have to
offer. Online marketing is therefore more cost effective than regular TV ads,
simply because, on the one hand, it's less expensive to produce and
disseminate, and on the other hand, it makes customer targeting a lot easier
too.
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Benefit of video marketing
Video is a gold mine for SEO. It can increase your search engine ranking,
click-through rates, open rates and conversions. But you have to reach your target
audience.
Video will boost conversion rates. A recent study found that 57 percent of online
consumers were more likely to buy a product they were considering purchasing
after watching a video demonstration of that product.
Video is easily accessible. There are endless platforms for video
marketing. YouTube, broadcast television, video boards and street marketing,
you name it. The possibilities are endless. With a smartphone, consumers can
access online video anytime, anywhere. The same is not true with traditional,
paper marketing. With video, you can reach your audience wherever they are in a
cost-effective way.
Video is effective. Studies show that retention rates for
information that is both seen and heard is as high as 80 percent. Those numbers
drop to 20 percent for information that is seen and just 10 percent for
information that is heard. Combining visual and audio is powerful.
Video is emotional. Video allows you to make a direct appeal to
the emotional center of a person’s brain through music. With video, you are
also able to attach a face to a concept. The human connection through video is
more influential than reading facts in text.
Video Marketing Making Software
Video has become an essential marketing tool.
It’s a great way to tell your story, Here are 10 tools that can help you
get started. Prezi,You Tube Editor, Camtasia, Animoto,Stoome,
GoAnimate,Magistro,Sellamations,Common Craft,ReelSEO. ReelSEO actually isn’t a
tool, it’s just the best place to learn about tools like this as well as how to
more effectively use video to build your business in general.
By the way, I like YouTube
Editor toolmost because it’s free, and
because you’re using YouTube to host and stream your videos anyway, it gives
you some nice editing capability right in YouTube. You can also add annotations
and transcripts to your videos making them more SEO friendly. Moreover YouTube is the second largest search engine (second
to Google). YouTube is owned by Google.
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1 comment:
SEO is the best result in your web site.
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