Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Demand of SEO at Market Places: 

 

“On-demand” marketing, such as Search Engine Optimization (SEO) and Social Media Marketing puts you in front of buyers when they are looking for you, whether in Bend, Oregon or beyond. It ensures that you stay at the top of the collective mind we call the Internet and keep your sales brisk. Granted, a balanced marketing plan will include focused traditional media in its portfolio to complement your SEO strategies. Publications like Cascade Business News effectively target local business and help to build and maintain your brand in your community. But if you don’t have a good SEO strategy in place, you are most likely missing out on a lot of “ready-to-buy” traffic.

A well-designed website with strategic messaging combined with SEO is crucial for reaching your audience when they are ready to buy. SEO improves volume and quality of traffic to your website from the major search engines like Google, Yahoo and Bing via organic search results. Be careful though, as there are a lot of scams and empty promises out there. One-shot strategies and quick fixes can get you penalized on the search engines. A good SEO firm will work to place and keep your website in the upper rankings of search engine results when selected keyword phrases are queried. Intrepid Marketing starts by analyzing the keywords of a client’s site and how highly it ranks when frequently-searched terms are entered into the search engines.

SEO

Future of SEO: 

Five clear facts about the future of SEO that we believe will heavily influence which sites that succeed in the long run.

Fact #1 – Content is king

Fact #2 – Natural backlinks will always win

Fact #3 – Personalized search will be a reality

Fact #4 – Optimization for multiple platforms is key

Fact #5 – Social activity will increase in importance    

So how can you build up a social profile that the search engines will reward? Start by making an effort to spend time on the social networking sites you’re active with every day and reach out personally to your followers. By providing consistent, helpful information, you’ll build a following and begin to see an increase in the number of social shares of your work, making any investment here worthwhile in protecting your site against future changes in the world of SEO. 

 Tags: SEO, Search Engine Optimization, Demand of SEO